Charlie the Tuna

ESFP - 2w3 - so/sx - 215 - Phlegmatic [Dominant] - VELF - SCOAN - SEE

Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency. StarKist Tuna is currently owned by Dongwon Industries, a South Korea-based conglomerate. Charlie is one of the most recognized characters in American advertising. Charlie the Tuna was based on Tom Rogers' friend Henry Nemo. Nemo is known as the "creator of jive", which resembles the loose-lipped slang used by Charlie the Tuna. The advertisements depicted Charlie (voiced by actor Herschel Bernardi) as a Beatnik wearing a beret and thick glasses who believes that his hip, cultured "good taste" make him a perfect catch for StarKist, but he is always rejected, with announcer Danny Dark explaining to him, "Sorry, Charlie!" Some advertisements ended with Charlie encouraging viewers to, "tell 'em Charlie sent ya'." The commercials were animated by DePatie-Freleng Enterprises, and, "Sorry, Charlie," has become a popular American catchphrase.