James Morgan "Jimmy" McGill, better known by his professional alias Saul Goodman, is the former principal attorney of Saul Goodman & Associates and the husband of Kim Wexler. He operated out of a cheap strip mall office and ran over-the-top late night TV commercials advising potential clients that they'd "Better Call Saul" when in trouble with the law. Despite his ads seeming tacky and cheap, Saul was an effective lawyer, using illegal tactics and dirty schemes to get his clients released or acquitted.
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