The What, also known as the “Rug Doctor Woman Ad,” is an exploitable image macro series and reaction image depicting a woman using a carpet cleaner in a Rug Doctor advertisement with a blank stare and smile. It’s typically used as a reaction image or an object labeling macro to express confusion or disbelief, but it was originally used to describe covering up a murder.

Origin:
The origin of the meme comes from an old Rug Doctor advertisement that was used in numerous retail stores alongside Rug Doctor products and rentals. The exact date this ad originated is somewhat unknown, but the earliest example online dates back to November 24th, 2014, according to TinEye.